What is one thing every brand ever has in common? The desire for greater brand awareness. The more of your target audience that is familiar with your brand, the larger the customer total can be. To achieve greater brand awareness, a popular marketing strategy as of late has been co-branding or collaborations. Although collabs […]

  For those new to entrepreneurship or life as a small brand owner, you may not have heard of “disruptive marketing” until now. However, don’t let yourself think that because you haven’t been exposed to this type of marketing that it isn’t important. If you want to successfully compete with, and perhaps one day lead, […]

  As a new business, it can be tempting during your first marketing campaign to try appeal to as many different people as possible. I mean, the more people you can reach out to, the more sales right? Although this approach was successful in previous decades that were led by loud outbound marketing strategies, time […]

  Simply, cross promotion is a marketing strategy whereby two brands partner together, and promote each other’s services or products in front of their own audience. Perhaps one of the most recent and well-known examples of this, is the partnership between Google and KitKat (yes, the chocolate bar). 50 million KitKat wrappers featured Google’s android […]